Prime time 15-second spot in Sydney Metro – $112 in The Bachelor including TVC production!
As little as a decade ago, television advertising accounted for 30% of the total advertising…
Monthly Archives: November, 2017
Village sector in crisis – how will marketers regain ‘trust’. Step One: communication
“No doubt we have lost the trust of the public”. This was the statement by…
Can Virtual Reality help market (sell) retirement villages and care? YES!
VR is not mainstream yet but it is close. In fact, we have a VR agency…
Gary Barnier resigns as CEO of Opal Aged Care
After seven years in the CEO role Gary Barnier has given notice of his resignation…
NZ’s Ryman Healthcare to build seventh village in seven years in Melbourne
Ryman has purchased land to build a $95 million continuum of care and retirement village,…
Aveo Class Action in Fairfax spotlight but stumbles at the starting post
Last Saturday Fairfax’s Adele Ferguson returned in the Sydney Morning Herald and The Age to…
Sales down but nobody talking
Many people at the conference were asked but few were acknowledging that sales continue to…
Wisdom from John Collyns, NZ’s RVA
In New Zealand, the four listed retirement village operators (Ryman, Arvida, Summerset and Metlifecare) are…
The 8 Point Plan reviewed
Four members of the committee leading the development of the 8 Point Plan gave a…
8 Point plan to be the village sector disruption ‘road map’ – ‘trust’ is broken
The Retirement Living Council President, Alison Quinn, opened their annual conference with the summary that…