Land Lease versus Retirement Villages – who is winning the development race and why?
Last week I was asking if the retirement village sector had lost its mojo, with just 2,290 new village homes…
Browsing: DCM Research
DCM Research reveals the retirement village market is just 3% of older Australians, even with COVID
For the first time, conclusively, the DCM Prospect Profile Research program has identified that just 3% of people aged 65…
Village operators – we know why sales may be slow. We have a perception problem, and a solution
Our just-completed DCM Prospect Profile survey of 2,207 people aged 60+ has confirmed that just 14% perceive that retirement villages…
Opportunity for retirement living strong in Australia but the sector is missing
Against the backdrop of runaway sales and penetration in NZ, the village sector in Australia still hasn’t found its share…
Research identifies strong ‘shift change’ in favour of retirement villages. But the opportunity needs to be crystallised
The Prospect Profile research we commissioned with AOR is in, and the executive summary opens as follows: The sector is…
Retirement village customer searches maintains a 7% increase YoY despite VIC shutdown
Confirmation for operators that retirement villages have not only maintained their desirable positioning, but are experiencing increased interest; the search…
Village operators: do you wait and hope, or do you act?
We are currently ‘selling’ our research projects, and have contacted over 400 village operators. About 200 have taken our phone…
Village sales funnel: 200 leads/100 appointments/20 sales/how many settlements…
If you are responsible for the cash flow – and ultimately the financial health – of your retirement village business,…
“…and we won’t have any settlements next month either” No time for (village operator) complacency
This is an urgent request for all village and community operators: don’t be complacent about sales! For the last few…
June new customers up 7% on last year – 42 enquiries for every ILU
This morning I went to Google Analytics and pulled out the traffic numbers on our portal villages.com.au for the last month (21…