Super Bowl ads disappointing – except these two
Ever since 1984 when Apple launched the Macintosh with its once only TV commercial (created by Ridley Scott) and screened…
Browsing: The Shift
‘Reframing’ for serious marketers – experience one of the world’s best marketing educators at the LEADERS SUMMIT
Dr Peter Wilton is a world leader in customer loyalty and marketing disruption. He leads these disciplines at the Haas…
Does emotion sell the village offering, or data? Or both?
While everybody talks about ‘data’ as the tool of the future, retirement villages are about people and ‘emotions’. Which connects…
Simple but good ‘villages’ video targeting men from Anglicare Sydney
We came across this video last week and really liked its simple message and honesty, plus great production values. The…
4% marketing and sales budget required for vertical retirement villages – why?
This week we were discussing in our office how much an operator should allocate in the marketing and sales budget…
Australian expat David Droga leads Top10 US ad agency Droga5
It is always important to recognise the quality of Australian creative people and ad agencies. In researching great marketing campaigns…
A lesson in how to create great word-of-mouth for your brand – discounted beer
Proving again that Australia can deliver world-class creative, this ad for Sydney Beer was selected as the Best Press Ad…
We invest in radio: 3,190 agedcare101.com.au spots across Dec/Feb
We all have to make hay while the sun shines. Late December through to February is peak enquiry time for…
The Best Marketing Campaigns of 2018
1. Nike – Colin Kaepernick Campaign Nike launched a gutsy campaign featuring the outcast American football player Colin Kaepernick. Colin…
Four years ago Aveo identified ‘food’ as the great social experience and a key to ‘wellness’ – now has 91 restaurants and 300+ catering staff and ‘home delivery’
One of the best marketing studies in the retirement village sector is the job Aveo has done with food. It…