1. Residents and government will increasingly expect care to be delivered into
villages. Fred Huckerby of Blue Care championed the term integrated. This
means operators will have to provide ageing in place housing designs and
management that is trained to support increasingly frail and dependent residents.
2. The rush to buy villages by the big, new players is over. They now have the size
and as importantly, the land banks, to make them an asset class and investment
grade.
3. Marketing will now become king. The industry challenges, according to John
Martin of Babcock & Brown Communities, are:
Increase the profile of the industry
Educate investors and retirees about retirement living
Market the value proposition of villages and DMFs
Rid the perception that retirement is for old people
Promote benefits to health of retirement living
Government Policy
The three aged care bombshells from Senate Estimates
Last week’s Senate Estimates hearing – held just three weeks before sweeping reforms roll out – gave politicians the chance to ask Government heavyweights the questions they’re getting from constituents and to interrogate the once-in-a-generation changes.
