Uniting Launches Emotive Brand Campaign​

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Uniting, one of the largest not-for-profit organisations in Australia offering over 550 services across NSW and the ACT, has launched a new brand advertising campaign.

The campaign, by DDB Remedy, focuses on the quality of care provided by Uniting employees and supports consideration of Uniting’s primary services, including residential aged care, home and community care, independent living.

DDB Remedy ECD Scott Smith said, “People entering aged care and or enrolling their children into early learning are at vulnerable stages of life and often facing crucial ‘change’ moments.

From a creative standpoint, it was about sharing the way Uniting carers and educators empower and support their charges through those moments, emotionalising the brand to create a lasting connection with the audience.

The multi-channel campaign encompasses; TV, press, radio, outdoor and social media.