In his RVA presentation, SAE Creatives MD Chris Rooke highlighted the negative press coverage of villages in the first 3 months this year quoting the 138 stories nationally. This is the equivalent of 50 meters of tabloid press. He valued it to the equivalent of $4 million in paid adverting critical of the village product offering.
Opinion
RIP: We are seeing the death of the family-run aged care operator
It feels like I am writing an obituary to family-run aged care facilities. Once the backbone of the sector, multi-generation operators are now selling out at a pace not seen before. The sell-off is accelerating, with three landmark deals in just two...
