In his RVA presentation, SAE Creatives MD Chris Rooke highlighted the negative press coverage of villages in the first 3 months this year quoting the 138 stories nationally. This is the equivalent of 50 meters of tabloid press. He valued it to the equivalent of $4 million in paid adverting critical of the village product offering.
Topic - Developments
Only in SATURDAY: why future proofing villages building to 9C pays
Building retirement villages to Class 9C standards can add up to 10% to the total cost of construction. But for a growing number of operators, the upgrade is no longer optional.