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Health Metrics refreshes eCase brand

1 min read

Health Metrics has launched new branding for its eCase software based on the position “taking care of care”, reflecting the software’s focus on helping providers deliver high-quality, person-centred care, and with a refreshed look and feel.

eCase software is an easy-to-use system that provides users a single source of truth on each individual client’s assessments, care plans, medications and more – allowing carers more time to focus on what matters most – care.

The software is particularly pertinent due to the increasingly complex regulatory environment following the Royal Commission, and due to the national skills shortage which is putting staff under increasing time pressure.

“We believe that technology has an important role to play in making life easier for carers and their clients,” says Health Metrics CEO, Paul Brindle.

“Our purpose is to enable our customers in the care sector to sustainably provide excellence – not just for the betterment of their clients, but society as a whole – and I believe this latest iteration of the eCase software, and its brand are going to achieve just that.”

The rebrand has been developed in partnership with Thinksmart Marketing.

The SOURCE: Refreshing the software’s marketing is a chance to refine messaging and improve the look and feel with consumers in mind.