Mark McCrindle this week debriefed the 13 operators that contributed to the Village Communities Report, an analysis of the attitudes and motivating influences of the 65-75 year old Builders Generation. The $155,000 research study found, amongst many new insights, that resort and lifestyle offerings have little value in this market plus there are six clear and identifiable sub cohorts that each have different triggers that work in ads and sales presentations. McCrindle has created identikit toolkits to guide the development of marketing material and salespeople in their management of potential residents. Two franchises to the Report remain available at $10,350. Contact Chris Baynes at chrisb@villages.com.au or Mark McCrindle at mm@mccrindle.com.au.
Five Prime Trust directors found to a breach their duties when handing over $33 million to Bill Lewski
Corporate watchdog ASIC was successful in the Federal Court, obtaining a ruling that the five former directors of Prime Trust are liable for breaching their duties as officers of the trust APCHL. They agreed to the amendment of the Constitution of...