Pro active ACSA announces marketing initiative – all hands on deck

Lifting the image of the aged care sector to attract new staff to the sector, give a confidence boost to existing staff plus increase awareness in the public and political domains about care, is seen as a pressing strategic priority by ACSA CEO Greg Mundy. A comprehensive TV, radio and press campaign has been professionally developed. ACSA is seeking industry and supplier funding support. Greg points out to suppliers that ‘a rising tide lifts all craft’. Presentations will be made across Australia over the next six weeks.