Ex-Eureka CEO grows Sundale profit by 400%
Cameron, who led Eureka Group Holdings from March 2021 to June 2023, has almost completely refreshed Sundale’s executive team.
When Cameron Taylor took over as CEO of Sundale, the Not For Profit provider spanning home care, retirement living, seniors rentals and residential aged care had not recorded an operating profit since at least 2018.
Now re-cast as “profit for purpose”, Sundale has posted an operating surplus of $4.1 million in FY25 – up from $823,000 the previous year, Cameron’s first full year in the role.
The group reported a consolidated profit of $13.5 million for FY25, boosted by a $7.7 million revaluation gain on investment properties and a $1.7 million gain on its investment portfolio.
Cameron, who led Eureka Group Holdings from March 2021 to June 2023, has almost completely refreshed Sundale’s executive team. Only Adriana Turica predates his tenure; she was promoted from General Manager Operations to Chief Operating Officer with Board endorsement in July this year. The Board itself has also been renewed, with four new directors appointed in November 2024.
“Launching our FY25-30 Strategy alongside reporting a return to profit is a pivotal moment for Sundale,” Cameron said. “This financial stability, guided by our ‘profit for purpose’ model, means we can immediately and sustainably reinvest in our people, innovation, and infrastructure.”
Cameron said Sundale’s integrated continuum of care remains its key differentiator, allowing residents and clients to transition seamlessly through different care phases within one supportive ecosystem.
“The organisation’s enviable land bank is being leveraged to improve, expand and diversify our property assets. This has already resulted in residents enjoying newly refurbished spaces at multiple locations, including Palmwoods and Nambour (Sunvilla),” he said.
