0341d1861b67a63a16a3be975a3e6b3b
Subscribe today
© 2025 The Weekly SOURCE

Australian Unity ad campaign “rewrites the rules of living”

1 min read

Australia's largest home care provider has launched a new advertising campaign aimed at challenging outdated stereotypes about growing older with the catch line 'rewrite the rules of living'.

Prue Bowden CEO Australian Unity Home Health, told The Weekly Source, “At Australian Unity Home Health, we want to challenge outdated perceptions of ageing and celebrate older Australians as active agers – they are people with purpose, independence and plans for their future.

“Ageing well isn’t about doing less; it’s about having the right support to keep doing more.

“This campaign highlights how our home health and care services are designed to keep pace with older Australians, adapting to their evolving needs so that they can keep moving.”

The ads will be shown on television, radio and social media, including Facebook and Instagram, in Canberra, New South Wales, Queensland, Western Australian and Victoria. They will also appear in out-of-home (OOH) and digital displays.

The campaign was developed with creative agency The Royals, with production by DIVISION.

In July, Australian Unity announced it will acquire Plena Healthcare, taking its customer base from 50,000 in 2023-24, to more than 160,000. The mutual acquired myHomecare Group in March 2024.


You might also like