BaptistCare’s merger has created a $1.3 billion giant. CEO Charles Moore believes it could set the template for how Not For Profits survive in a customer-driven market.

With $1.3 billion in annual revenue, 14,000 staff and 40,000 clients, the new entity is now one of the largest Not For Profit players in aged care and community services. But for Charles (pictured top), this is less about being big and more about being “stronger together” – and it could provide a blueprint for other Not For Profits navigating an uncertain future.

Two years after BaptistCare NSW & ACT and Baptistcare WA merged, BaptistCare (NSW, ACT, WA), Baptcare (VIC, SA, TAS) and Baptist Care SA formally joined forces in March, creating a billion-dollar aged care and retirement living powerhouse.

BaptistCare has also continued to grow steadily through acquisitions,