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Strategy is the new buzzword in aged care – but it’s time to think bigger

As operators map out their future in ageing services, the sector must lead a bold transformation – not just play catch-up. Aged care and retirement living operators are ramping up their strategies – from rebrands to bold new marketing campaigns – but what’s missing is a national, united vision. This year alone, we’ve seen major players stake out their turf:

HammondCare (led by ...

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