When GemLife opened the doors to its flagship three-level Gold Coast Country Club last month, they delivered one of the most luxurious amenities the sector has ever seen – and one that more than paid its own way.

GemLife’s $22.9 million Gold Coast Country Club wasn’t just a showpiece – it was a value creation strategy. Now the operator is lifting the hood on how the clubhouse was priced into the overall development – and how premium facilities can transform the economics of a land lease project.

The clubhouse not only improved sales velocity but pushed home prices to new highs, with average profit margins now sitting at $355,000 per home delivered. For GemLife, the Country Club was effectively paid for by Stage Three – with uplifted home pricing and faster sales cycles covering the cost.