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The quiet pivot to private: why high-end home care is poised to surge under Support at Home

With clients averaging around 50 hours a week, prices starting at $88 an hour, and 2,000 applicants per job ad, Acquaint Home Care’s private model shows where affluent older Australians may head next. As Support at Home pushes more co-contributions onto everyday services like cleaning and domestic help, expect a share of wealthier older Australians to vote with their wallets – and step out of...

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