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Marketing success story: Why this operator is asking $7.5 million for its latest penthouses

Gold Coast operator Odyssey Lifestyle Care Communities is fielding up to 50 enquiries every month – and as this video explains, it’s all down to their private aged care model. Founded by industry veteran Phil Usher, Odyssey Lifestyle Care Communities is one of the few village operators in Australia operating private aged care.

In a video screened at DCM Group’s ‘Strategy and Marketing’...

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