Retirement living and aged care operators should be seeking out overlooked and underserved opportunities to deliver value to their customers or risk being disrupted, according to UC Berkeley Marketing Professor Dr Peter Wilton.

The village and aged care sector in Australia have yet to be disrupted – but it will come, and operators should be seeking opportunities now to create more value for their customers and stakeholders, Peter told the DCM Group’s Masterclass.

Creating a new category of value

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