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Careful whispers: VMCH sells 25% of luxury $250 million retirement village – without a single ad

From NIMBYs to prospective residents: how the Victorian Not For Profit is converting previous opponents of its St. Clare development in the exclusive Melbourne suburb of Kew into willing buyers. Named after a follower of Francis of Assisi who helped the poor and marginalised find accommodation, VMCH has yet to see a brick laid of the village’s 104 planned apartments – but it’s already gener...

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