‘It’s time to care about aged care’ – gloves are well and truly off with Government as aged care campaign starts to gain traction

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Australian Aged Care Collaboration’s campaign funded by the six peak bodies is off to a strong start.

As we reported on Monday, the coalition of aged care group representing 70% of the Government-subsidised residential care and home care services in Australia (more than 1,000 organisations) is pushing for the Federal Government to accept and commit to the recommendations that will be detailed in the Royal Commission’s Final Report.

The campaign is slick – check out the launch TV commercial here.

And the messaging is equally as compelling.

The AACC, consisting of Leading Age Services Australia (LASA), Aged & Community Services Australia (ACSA), Anglicare Australia, Baptist Care Australia, Catholic Health Australia and Uniting Care Australia are ‘demanding’ a meaningful response by Government.

If the Government fails to act, the AACC threaten to make aged care a major election issue with 15 marginal electorates with large populations of voters over the aged of 55 set to be targeted. With margins as low as 0.44 per cent, it’s a real threat.

Encouraging launch

The ACCC achieved major coverage on the campaign’s launch.

We hear the opening days generated 600 newspaper, online and radio stories, which equated to an estimated accumulated audience of around 20 million voters.

This includes a front-page story in The Australian with a supportive editorial, an interview with ABC Radio National’s Fran Kelly, and widespread coverage across the aged care trade media, including our Monday special issue of The SOURCE.

Traffic to the campaign’s website, www.careaboutagedcare.org.au continues to grow, recording more than 1,000 signatures a day on the online petition.

Building momentum, affecting change

Expect to see more from the campaign in the coming weeks.

Aged and Community Services Australia (ACSA) CEO Pat Sparrow says public awareness is key at this stage of the campaign, if we want to see the kind of change that will benefit older Australians.

“The Australian Aged Care Collaboration campaign launched on Monday and has made a strong start with positive and constructive meetings in Canberra with various Government Ministers and Opposition Shadow Ministers and their advisers,” she said.

“Meetings at Parliament House were also held with a number of MPs identified in the report who are committed to achieving lasting reform.”

Watch this space.