Lifestyle Communities positions the land lease operator as a ‘business for purpose’

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A great example of fine-tuning its positioning, Lifestyle Communities is labelling itself as a ‘Business with Purpose’ – delivering affordable housing.

The land lease operator points out that:

  • It’s affordable housing
  • That delivers a sustainable financial model
  • And allows residents to prosper
  • With a lifestyle that exceeds expectation
  • And before customers buy, they will ensure customers are making the right decision

By accident or design, this language (‘business for purpose’) is similar to the phrasing that Allambie Heights Village Ltd. CEO Ciaran Foley uses to explain what Not For Profits need to do if they are to deliver on what is expected out of the Royal Commission’s Final Report.

To be able to look to the future with confidence and to invest in best outcomes for residents, Not For Profit operators will be clearly saying they have to make surpluses, or profits, if they are to invest and deliver what the Commissioners demand.

They will be stating they must generate ‘profit for purpose’.

Ave. 100 new sales in 27 months

Lifestyle Communities do deliver both great communities for residents, as demonstrated by their sales – see the graph below where they average 100 home sales in 27 months for their recent new communities – that is four homes every month.

Their profit after tax for the six months to December 2020 was $14M.


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