Macquarie-backed Millbray moves to raise its profile

The land lease community operator backed by the $2.9 billion Macquarie Real Estate Partners fund is taking steps to increase its visibility in the market.

Macquarie Asset Management’s Millbray has appointed Bullet and Wonderful to develop a refreshed master brand and a new digital platform ahead of the launch of its first community, Ashcroft, located in Flagstone, a master planned suburb in the City of Logan.

Millbray Sales and Marketing Manager Clayton Simons highlighted the significance of the Ashcroft site, acquired from residential developer Peet for $17 million in a deal brokered by Colliers.

“Ashcroft is a milestone for Millbray, The new brand and website clearly articulate what life at Ashcroft can offer, while making it easy for customers to take the next step. The work from Wonderful and Bullet looks great, and ensures Millbray and our development portfolio have a premium market presence, aligning with the quality of our offering,” Clayton said.

The Ashcroft development will feature 293 homes spread over 12 hectares, complemented by 5,000msq of amenities, including a 25-metre lap pool, a gym, a bowling green, pickleball courts, and a cinema.

The Weeekly SOURCE reported last month that Millbray had secured development approval for a 301-home community in Bundaberg, Queensland. The operator also has an approved land lease community site in Highfields, Toowoomba.

In total, Millbray says it has already secured more than 2,000 home sites across Queensland and New South Wales, representing a gross development value of $1.7 billion.