If you are in doubt about the importance of marketing care in your village offering consider the success newcomer to the Australian market Ryman Healthcare is enjoying.
We heard that last week that Ryman staged its first Open Day to present its new care facility at its Box Hill low rise village. 650 people attended in just three hours.
The leading village operator in New Zealand, this is their first Australian location. They opened Stage One last May and are now selling Stage 4. (Stage 1: 65 units; Stage 2:33 units; Stage 3:32 units 130 units sold in 9 months or 14 per month).
On completion they will have 206 units plus 51 assisted living (service apartments) and 60 care beds.
Approximate pricing per village unit: one bed $399,000, two bed $540,000, three bed $700,000.
Assisted living is offered at: $329,000 with 5% on entry plus 4% per annum.
A snapshot of the village contract:
- Weekly fee fixed for life
- All fees stop when you go on vacation
- 4% per annum DMF; maximum 20%
- No capital gain share
- Guaranteed payout after six months
- Aged care bonds are $350,000-$545,000
- Assisted living: $329,000 with 5% on entry +4% per annum
Ryman is not alone in achieving unheard of sales rates. If you want an insight into the businesses that are winning in the village and care market you must attend out two day LEADERS SUMMIT 2015 in Sydney 19-20 March. See below.
