Message for CEOs

Do you invest enough in your strategy & marketing?

I expect that you don’t. 

I say this as we here at The SOURCE see very little innovation in our sectors and we rarely talk to executives that are genuinely excited about what they are building for the future. 

In fact, at times, it is dispiriting that many can’t verbalise the future beyond a corporate vision statement.

And yet there is so much opportunity in our sectors for innovative products and services, which do not have to be bricks and mortar related.

Ignite your key people

Let me cut to the chase. In three weeks, Tuesday 29th, we are staging our Strategy & Marketing Masterclass. It includes Dr Peter Wilton, Marketing Professor from the UC Berkeley MBA program. Peter will excite your strategy and marketing people to stretch their goals and your goals. 

He is an Australian who knows our village and care sectors. He is also Berkeley’s lead for Customer Loyalty and Digital Disruption. You don’t get better.

12 months research in one day

Plus we will present experts for up to 13 product and service models that your team will most likely not know but are already creating new customers. In 12 months it is unlikely they could gain this breadth and depth of knowledge.

Importantly, it will stimulate new thinking and aspirations. 

$700 live in Sydney / $500 virtual

We are so keen to maximise the positive impact of this Masterclass, we have cut the investment by 50% over last year. 

Please back your staff and back your organisation’s future. Learn more and register HERE.

Thanks, Chris Baynes