In Australia, “wellness” in retirement living has become a marketing reflex – glossy promises, thin delivery. Residents are savvier now. They look past brochures to what’s on the ground: is there a real program, real people, real results?
The standouts are showing what walking the walk looks like – qualified trainers on the floor, measurable programs with progression, meaningful budgets, and residents who actually move. The wellness arms race has begun. The question for operators is simple: are you living it, or just printing it?
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