A PwC consulting report compiled for the International Advertising Bureau of Australia identifies that digital advertising expenditure will become the largest single advertising category by the end of 2013. In 2012 digital advertising accounted for 25% of ad spend compared to free to air TV at 26%. The report states that digital advertising produces benefits beyond traditional advertising including the ability to expand markets, decreased production and R&D costs, and to improve information flow is to guide business strategy.
Opinion
RIP: We are seeing the death of the family-run aged care operator
It feels like I am writing an obituary to family-run aged care facilities. Once the backbone of the sector, multi-generation operators are now selling out at a pace not seen before. The sell-off is accelerating, with three landmark deals in just two...
