A PwC consulting report compiled for the International Advertising Bureau of Australia identifies that digital advertising expenditure will become the largest single advertising category by the end of 2013. In 2012 digital advertising accounted for 25% of ad spend compared to free to air TV at 26%. The report states that digital advertising produces benefits beyond traditional advertising including the ability to expand markets, decreased production and R&D costs, and to improve information flow is to guide business strategy.
Exclusive: Aveo to sell off its retirement villages in South Australia and Tasmania
Tony Randello, CEO of the nation’s leading retirement village provider, said the impending sale of its 16 retirement villages in South Australia and Tasmania “aligns with Aveo’s regular strategic review of opportunities across its portfolio”. The...