A PwC consulting report compiled for the International Advertising Bureau of Australia identifies that digital advertising expenditure will become the largest single advertising category by the end of 2013. In 2012 digital advertising accounted for 25% of ad spend compared to free to air TV at 26%. The report states that digital advertising produces benefits beyond traditional advertising including the ability to expand markets, decreased production and R&D costs, and to improve information flow is to guide business strategy.


VCAT rules Lifestyle Communities’ DMF model illegal
Lifestyle Communities’ business model is under serious threat after a ruling by VCAT President Justice Ted Woodward found its exit fee structure to be illegal. The ASX-listed land lease operator, which was valued at $861.9 million and placed in...
