A PwC consulting report compiled for the International Advertising Bureau of Australia identifies that digital advertising expenditure will become the largest single advertising category by the end of 2013. In 2012 digital advertising accounted for 25% of ad spend compared to free to air TV at 26%. The report states that digital advertising produces benefits beyond traditional advertising including the ability to expand markets, decreased production and R&D costs, and to improve information flow is to guide business strategy.
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Only in SATURDAY: Flattening the frailty curve with a wellness business model
At Catholic Healthcare, CEO Josh McFarlane says wellness isn’t a buzzword – it’s a business model. The operator is quietly expanding its network of Wellness Centres and Mind & Move programs, believing that prevention should sit at the centre of aged care thinking.