Only in SATURDAY: Inside the wellness arms race in land lease living
Forget gyms as glossy extras – in land lease living, wellness is now a retention strategy. With no exit fees to fall back on, operators from Palm Lake to Ingenia are discovering that the real profit comes from keeping residents happy, healthy and home longer.
Forget gyms as glossy extras – in land lease living, wellness is now a retention strategy.
With no exit fees to fall back on, operators from Palm Lake to Ingenia (pictured is EGM, Acquisitions and Development Michael Rabey) are discovering that the real profit comes from keeping residents happy, healthy and home longer.
Wellness precincts, care navigation and tech-driven fitness programs aren’t just feel-good – they’re protecting tenure, resale values and rent growth in a model built on community, not churn.
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