The first report from our 2020 Prospect Profile research program has been received from AOR and it confirms that retirement community customers have changed significantly since our 2018 research program.
Impressions and assumptions by potential customers have shifted; they are not hearing the marketing and sales messages because they fight with ‘what they think they know’.
At the same time, they are looking for something new to give them ‘independence’ in their life, an emotion that village residents who have moved into a village in the last two months claim they have achieved and at unexpected levels.
We see a positive opportunity here, but it won’t last forever.
Stage I of our Prospect Profile survey – the deep interviews with potential customers and recent residents – is complete and the survey of 2,200 potential residents goes into the field in a week’s time. You can obtain this research by clicking HERE.
Our 2020 DCM National Resident Survey goes into the field early September. You can participate by clicking HERE.
Now is the time to get your marketing and sales in shape to make sure you have an overfull sales funnel Oct/Nov and Jan/April.