Perhaps Australias longest established village and care marketing agency, Kerry and Simon Lehmans Brand Partners, has achieved a complete sell-out of Fairway Rise, a new Hobart village for Southern Cross Care Tasmania. The Brand Partners marketing and sales strategy was based exclusively on database marketing, which it launched last June. The first two stages of 29 homes have been built and occupied and the last two stages are all reserved, awaiting completion of construction.
Healthcare Australia buys home care provider My Care Solution
South Australian family-owned home care provider My Care Solution has sold its operations to Healthcare Australia, which is owned by Sydney-based venture capital firm Crescent Capital. Healthcare Australia is a healthcare staffing business, with...