The shift
Does emotion sell the village offering, or data? Or both?

While everybody talks about ‘data’ as the tool of the future, retirement villages are about people and ‘emotions’. Which connects better to generate quality leads and a stronger bottom line?

Learn from the real world and how ‘emotion’ is achieving 45 unit sales in one new development in one month, at the LEADERS SUMMIT.

A not-for-profit and a private client each talks directly about their individual projects, one a new vertical village just completed and the other an off-the-plan vertical village.

Kerry Lehman, Director of their marketing agency Brand Partners talks with Keith Schollum, Chairman of Vasey Housing Association, and Stephanie Vanin, General Manager – sales – Communities, at Stockland (pictured left to right).

Learn how great sales can be achieved, only at the LEADERS SUMMIT. Register HERE.

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