A PwC consulting report compiled for the International Advertising Bureau of Australia identifies that digital advertising expenditure will become the largest single advertising category by the end of 2013. In 2012 digital advertising accounted for 25% of ad spend compared to free to air TV at 26%. The report states that digital advertising produces benefits beyond traditional advertising including the ability to expand markets, decreased production and R&D costs, and to improve information flow is to guide business strategy.
Healthcare Australia buys home care provider My Care Solution
South Australian family-owned home care provider My Care Solution has sold its operations to Healthcare Australia, which is owned by Sydney-based venture capital firm Crescent Capital. Healthcare Australia is a healthcare staffing business, with...