The best known brand in the village sector, Primelife, has been quietly buried by its latest owner, Lend Lease. Melbourne village pioneer, Ted Sent, built Primelife up to 3,950 ILUs. He then sold to corporate investor Babcock & Brown, who rebranded the villages Babcock & Brown Communities. The GFC hit them and Lend Lease progressively stepped in, rebranded the village operations as Lend Lease Primelife. With 100% ownership and 12,000+ residents, they will simply be known as Lend Lease villages. With the increasing village resident militancy across the country, 32 aged care facilities including 9 co-located, is there is a real potential of negative media exposure and risk for Lend Leases brand?
NSW delivered big development lift: Seniors Housing bonus in R1, R2 and R3 zones part of new NSW Transport Oriented Development planning reforms
The call by planners to include seniors housing in the new building zones around 37 railway stations as part of changes to the Housing SEPP has been agreed. The seniors housing bonus, which includes bonus floor space incentives of between 15% and...