Dr Peter Wilton is a world leader in customer loyalty and marketing disruption.

He leads these disciplines at the Haas School of Business, UC Berkeley, the fifth-ranked business school in America and located adjacent to Silicon Valley where he has worked with the likes of Apple, as well as the biggest marketers across Europe, the Middle East, Asia and Latin America.

Peter is also an Australian, averaging three months a year in Sydney.

It would cost you tens of thousands of dollars to experience Peter in San Francisco, but next month you can learn from him at our LEADERS SUMMIT (Hyatt Regency Sydney, Thursday 21 and Friday 22 March).

He is delivering a masterclass on ‘reframing’ and using a case study on the Leukaemia Foundation of Australia to demonstrate how marketers in the retirement living and aged care sectors can lead real change.

This is a unique opportunity.

You can get a flavour of Dr Peter Wilton and ‘reframing’ in this UC Berkeley video.

What is ‘reframing’?

There are two distinct strains of innovation, both fundamental to success. Sustaining innovation is about customers you have today.

“Reframing” creates value through something that does not currently exist to engage the customers you want tomorrow.

Reframing is daring and differentiating, creating the competitive advantage that engenders active loyalty and advocacy.

Reframing also provides a powerful ancillary benefit: the ability to attract top talent to your organization because they can be part of something that is reimagining the future.

Experience Dr Peter Wilton Thursday 21 on Friday 22 March in Sydney. Get the program HERE.