The hallmark of all village conferences is the openness of industry leaders to discuss their business to assist others. Some operators openly stated they are suffering 50% drops in sales; Maurice Tulich gave this as his benchmark across his villages in Sydney as did Ray Glickman, CEO of Amana Living in Perth. At the same time John Leo, Director of The Arbour (south of Sydney) is 30% ahead of his 2009 target, Illawarra Retirement Trust has achieved 80% pre-sales in Canberra and the Masons have achieved the same in Carlton (Melbourne).