Presbyterian Aged Care has gone one step further in video marketing of its $190M The Terraces village and care development at Paddington, a dress circle suburb of Sydney.
To bring the vertical village to life they have engaged specialist marketing and sales agency GBD who have filmed actors against a green screen and dropped them into artistic creations of the finished apartments and public areas.
The result real people moving about the village even though today it is just a construction site.
GBD CEO Jeff McGarn (pictured) says the idea came to him while he was actually at the movies which have bigger budgets and resources. "It's not unusual to see people placed in a computer generated photo of a home interior. However there's a lot of work to pull together on a greenfield development shoot as it involves interior designers, stylists, models, photographers, cinematographers, writers, editors and a whole stack of people behind the scenes. Thats a challenging shoot and involves a highly technical and time consuming edit to get it right."
Check the video out HERE.
Pic: Jeff McGarn hero left
Video link: http://www.theterraces.org.au/video
