Monday, 9 March 2026

Puljich’s Living Gems finalises separation from ASX-listed GemLife

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by Ian Horswill
Puljich’s Living Gems finalises separation from ASX-listed GemLife
Anthony Puljich in Living Gems’ new head office in Bundall on the Gold Coast

The new location of the Puljich family-owned land lease developer Living Gems has been revealed.

When Adrian Puljich’s GemLife listed on the Australian Stock Exchange in July last year, Adrian's brother Anthony was named Chief Executive Officer of Living Gems and both businesses were in the same building in Helensvale, Gold Coast.

The Puljich family owns Living Gems and is also the largest shareholding group in GemLife.

“The new location signals the start of a fresh chapter for Living Gems, and the final step in its separation from GemLife,” Living Gems said in a statement.

Living Gems has relocated their 21-strong team to a 709msq space in the Pegasus Centre in Bundall. The Puljich family invested more than $3.3 million in acquiring the office, including undertaking an extensive fit-out to remodel the space, which formerly housed a gym.

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Anthony Puljich said the office move had further bolstered Living Gems’ brand as it embarked on a year of activity and growth.

“This is a fresh start for Living Gems, after finalising our separation from GemLife in December,” he said.
“We have a busy year ahead, with construction full steam ahead on Living Gems Harris Crossing, in Townsville, and Living Gems Rockhampton, and work now beginning on Living Gems Moreton Bay.
“While we’re always looking for new opportunities, our focus is firmly on delivering these three lifestyle communities, which together feature almost 1000 homes. We’re looking forward to welcoming the first residents to each later this year.
“At the same time, we’re also working behind the scenes on progressing plans for upcoming communities along the eastern seaboard in Townsville, Yeppoon and northern New South Wales, which are anticipated to come to market over the next few years.”

Anthony said it was important to stay on the Gold Coast.

“We were established on the Gold Coast and that’s where we plan to remain. It’s refreshing to see so many of our previous residents keeping in touch and coming on the journey with us, and we are committed to building on that proud legacy that started in this city.”
“Living Gems is focusing on a slower, more measured growth trajectory (than GemLife), building on its 40-plus year track-record of creating thriving communities for our residents,” he added.

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