‘Sales solve all problems’

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The final point, obviously, is that sales solve all problems.

The 18-month buyback is not a factor if all homes sell before 18 months.

Confident residents are the best salespeople through referral to friends.

Operators can be proactive with residents.

Local politicians and regulators will not be getting complaints.

Sales deliver profits that can be reinvested.

Banks will be happy.

The message: operators must get serious about ‘saving the ship’ by focusing and investing in marketing and sales – and ‘regulation creep’.