Web traffic results often sound too good to be true, and that is generally because they are.
Many marketers will promote the number of hits they receive as though this is the number of people that came to the site. This is not the case. Last Monday 20th August we had 301 visit our web site but 12,699 hits. That is an average of 42 hits per person. A hit, according to Google, counts the number of files (or graphics) retrieved from each web page when a visitor looks at it. So for our Home Page at villages.com.au a visitor will be counted for 12 hits because they will view 12 (image) files on that page.
The three important measures of the strength of a web site are number of distinct visits, average visit length and average page views per visit. We had on Monday 20th 301 visits, an average time of 6 minutes 15 seconds and an average of 7.46 page views.
Opinion
RIP: We are seeing the death of the family-run aged care operator
It feels like I am writing an obituary to family-run aged care facilities. Once the backbone of the sector, multi-generation operators are now selling out at a pace not seen before. The sell-off is accelerating, with three landmark deals in just two...
