User Profile

Sharon
Ward

Invest in your residents’ voice and the sector

Your residents are your best marketers – let them be heard. Join 36 operators and sign up for the McCrindle Baynes Village Survey It is not too late to have your residents and villages participate in our independent village resident survey. 36...

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Sharon Ward

24 Aug 2017

The Shift

Are you market ready to offer the choice of four or more village contracts?

Informed marketers are now engaging people like Village Gurus to do the modelling. Check them out HERE

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Sharon Ward

24 Aug 2017

The Shift

1.2 billion impressions in one week with no media budget. Is it possible?

What is Meet Graham? It’s a brilliant but relatively complex strategy to bring attention to the Transport Accident Commissions (TAC’s) road safety message. View the video case study above. TAC created Graham and then toured him through regional...

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Sharon Ward

24 Aug 2017

The Shift

Want 80% conversion rates? Create videos at $800 a pop

We all know users become “blind” to advertising and deterred by lengthy copy which is why video has become a crucial component of any marketing strategy. Think an 80% increase in conversion /participation rates. At DoComeMonday, we have recently...

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Sharon Ward

24 Aug 2017