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Allison
Moller

The Village Professional

Retirement villages not included in Royal Commission

You must probably have heard but we will confirm that the Royal Commission into aged care has not been extended to include retirement villages.  This is despite a concerted push by the consumer advocacy Law Centre of Victoria and some state...

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Allison Moller
11 Oct 2018
The Village Professional

Bullying

What other issues would you like us to ask Jodie to provide some guidance? Email back to us HERE

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Allison Moller
11 Oct 2018
The Shift

UBS ran a campaign to remind us we’re old as hell

Switzerland’s largest bank, UBS, ran a five-part series of online, social media and tv spots to remind us just how old we’re getting … and there’s nothing we can do about it. It is 20 seconds long. Their message is typically Swiss, “if you...

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Allison Moller
04 Oct 2018
The Shift

Google Adwords, is it a good investment?

What is the purpose of Google for marketers? It is to be ‘found’ by potential customers. Have you noticed that sponsored results (Google AdWords) are taking up more and more space in your search engine results page? We have too! This makes it...

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Allison Moller
04 Oct 2018
The Village Professional

What is an ombudsman and is it a good idea?

Read the full 8 Point Plan HERE

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Allison Moller
27 Sep 2018
The Village Professional

Dementia – expect a lot more discussion about how well retirement villages can support residents

This is our prediction. Out of the Royal commission will come a discussion about how well people with early and advancing dementia can be cared for in their home, with home care, and in retirement villages. As a village manager you will be well...

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Allison Moller
27 Sep 2018
The Village Professional

Retirement villages not included in the Royal Commission into aged care

You may be aware that there has been a strong push for retirement villages to be included in the terms of reference for the Royal Commission into aged care. The risk for retirement villages in being part of the Royal Commission is the public will be...

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Allison Moller
27 Sep 2018
The Shift

Chatbots and marketers supporting the sales team?

We spend a lot of time (and budget) driving traffic to our websites but are we doing enough to convert these into people walking down the drive? As marketers, it’s our role to support our sales teams to achieve their targets. So, what do they...

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Allison Moller
20 Sep 2018
The Shift

Advocacy – where are the marketers as Adele Ferguson attacks retirement villages again?

There is a Royal commission into aged care and now Fairfax’s Adele Ferguson is working hard to rope retirement villages into being included. If you haven’t seen the two articles she has written here are the two links: Royal commission will...

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Allison Moller
20 Sep 2018
The Shift

The retirement planning campaign featuring unique challenges that we can all relate to

Prudential Financial, an American Fortune 500 company specialising in retirement planning has just launched a campaign to position them as a brand that understands people’s unique financial challenges (despite their size). Results from their...

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Allison Moller
20 Sep 2018
Chris Baynes

Why should you join us at the 2019 LEADERS SUMMIT? Watch this video

Early Bird registrations are now open HERE

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Allison Moller
18 Sep 2018
The Village Professional

Is it home ‘care’ or home ‘support’? Better Caring changes its name to Mable

‘Care’ is now established as a buzzword in the retirement village sector. Delivering care services into villages is now a major service to residents. But is it a turn-on or a turn-off as a marketing tool to potential residents? Research shows...

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Allison Moller
13 Sep 2018
The Village Professional

Next Monday night Four Corners will broadcast an aged care version of their retirement village investigation

The ABC has been preparing this two-part series for several months. It goes to air this Monday night, the 17th at 8:30pm and the following Monday night, the 24th. The word is it will be quite brutal. Expenditure on food at just six dollars a day and...

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Allison Moller
13 Sep 2018
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The Weekly SOURCE is published by DCM Media

editor@theweeklysource.com.au

18/37 Nicholson Street
Balmain East
New South Wales 2041

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The Weekly SOURCE is published by DCM Media

editor@theweeklysource.com.au

18/37 Nicholson Street
Balmain East
New South Wales 2041

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