UnitingCare has appointed the ad agency Loud to develop a two year promotions campaign based on Dancing With The Stars, with ballroom dancer Alana Patience to front the first program. Called 'The Big Move', it is based on research that using the heart and the head "stimulates brain elasticity that is vital is warding off depression and dementia.
The campaign soft-launches this year with radio play on WSFM, internally across UnitingCare's services network, and across online and social media. The goal is to build the brand base in preparation for a more "focused and up-weighted" campaign in year two.
Loud was selected from two agencies pitching for UnitedCares business. Director of Communications and Marketing Sandra Black said: "Loud crystallised and sharpened the thinking and work we had already undertaken, coming back to us with a fully developed integrated campaign that had a clear lifespan beyond just 2014
