In a sector dominated by reform fatigue, mounting compliance pressure and financial strain, it’s easy to miss the bigger picture: home care in Australia is still a growth market.

Despite widespread uncertainty around the rollout of the Support at Home program in November 2025, new data from KPMG and Enkindle Consulting shows there are real opportunities for agile, prepared providers to expand their reach, services and revenue – if they know where to look.

Demand is up – but the system is capped

KPMG’s Aged Care Market Analysis 2025 confirms what many providers already feel: demand is surging, but capacity and funding allocation aren’t keeping pace.

As of 30 June 2024, 275,486 older Australians were recei