Reflecting the increasing sophistication of services being demanded and supplied by the select group of marketing agency servicing the retirement village and aged care sector, Brand Partners has attracted industry veteran Jim Hazel and Melbourne communications veteran Sharon Cookson to their advisory board.
Hazel is a board director of Bendigo and Adelaide Bank and first employed Kerry Lehman when he was Chief General Manager at the bank. He again recruited her when he was called in to take over the CEO role of Prime Life when founder Ted Sent was shown the door. Hazel is now Chairman of Ingenia.
Brand Partners specialises in the planning, marketing and sales for retirement and aged care businesses and have worked with over 150 villages and facilities in 10 years. They recently were re-signed by Southern Cross Care SA & NT for two years following their work on PEARL village in Darwin and Riverside in Adelaide. They have just completed a strategy marketing and sales for Amicus Apartments in Brisbane plus Fairways in Hobart.
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For Purpose Aged Care Australia (FPACA), the aged care provider established by social impact investment vehicle For Purpose Investment Partners (FPIP), is moving forward on its vision of reaching 5,000 beds, acquiring 14 aged care homes – eight on...