User Profile

Lauren
Broomham

New issue of SATURDAY magazine: Is your “wellness” just window dressing?

In Australia, “wellness” in retirement living has become a marketing reflex – glossy promises, thin delivery. Residents are savvier now. They look past brochures to what’s on the ground: is there a real program, real people, real results?...

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Lauren Broomham

1 hour ago

Home Care

“One-size-fits-all reform will shrink rural aged care,” warns regional provider

Regional aged care models risk being collateral damage under the new Support at Home system, with co-contribution rules and transport pricing threatening both consumer access and provider viability, warns Staying in Place coordinator Helen Morton...

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Lauren Broomham

30 Oct 2025

Opinion

From survival to sustainability: five years on, aged care finally has certainty – now it needs transformation

1 November will mark 1,706 days since the Aged Care Royal Commissioners handed their Final Report to the Governor-General – and for the first time, the sector can say it has certainty. From Saturday, the new Aged Care Act and Support at Home...

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Lauren Broomham

30 Oct 2025

Aged Care

New eBook: how aged care providers can turn reform into financial transformation

As the new Aged Care Act and Support at Home take effect this week, providers are entering a new performance era – one defined by transparency, data and financial accountability. The organisations that thrive won’t be those that simply endure...

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Lauren Broomham

30 Oct 2025

News & Headlines

From co-contributions to continuum: Tom Symondson on where aged care reform must go next

Aged care’s next test won’t be passing legislation – it will be tracking what actually happens when the new rules collide with real lives. Tom Symondson, CEO of peak body Ageing Australia, says the design intent behind Support at Home is...

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Lauren Broomham

30 Oct 2025

Retirement and Community Living

SATURDAY means business: The quiet pivot to private home care

As Support at Home pushes more co-contributions onto cleaning and domestic help, a quiet shift is brewing – affluent retirees are starting to step out of the Government-funded lane entirely. Melbourne’s Acquaint Home Care, led by Fion...

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The day of reckoning has arrived

Five years after the Royal Commission, the shakeout starts now – and the prize is huge. Consolidation is no longer a forecast – it’s the market. And the prize on the table explains why: a $30 billion...

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The pushback is loud – but the maths and younger Australians say older people need to pay for aged care

If you only skim the headlines to think asking older Australians to chip in for everyday home support is a political minefield. But lift the hood and see the taxpayer base is shrinking and – critically – many younger Australians are saying, in...

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Armageddon for home care?

Support at Home’s clinical pivot could redraw the map – and leave “lighter-touch” providers behind. Support at Home has arrived with a decisive nudge away from domestic assistance toward clinical care, wellness and reablement. The question...

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Three Support at Home bombshells for operators

Support at Home’s co-payments are coming – but the cash? Not sure. Following the Senate Estimates inquiry this month it is clear that Support at Home has been designed and launched by the Department on a wing and a prayer. They now admit they...

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Care tech in the village home powering ageing in place

From discreet sensors to audit-proof platforms, here’s how villages deliver hospital-grade safety without becoming hospitals. If “ageing in place” is the promise, the only way to keep it is with a tech stack that catches every signal and...

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The quiet pivot to private: why high-end home care is poised to surge under Support at Home

With clients averaging around 50 hours a week, prices starting at $88 an hour, and 2,000 applicants per job ad, Acquaint Home Care’s private model shows where affluent older Australians may head next. As Support at Home pushes more...

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The money on the table residential aged care operators are not picking up

HELF and accommodation pricing are the two cash levers operators control right now – so why aren’t more pulling them? 12 months after first pledging it, the Government has finally set the terms of its accommodation pricing review. The...

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Lauren Broomham

24 Oct 2025