Mark McCrindle this week debriefed the 13 operators that contributed to the Village Communities Report, an analysis of the attitudes and motivating influences of the 65-75 year old Builders Generation. The $155,000 research study found, amongst many new insights, that resort and lifestyle offerings have little value in this market plus there are six clear and identifiable sub cohorts that each have different triggers that work in ads and sales presentations. McCrindle has created identikit toolkits to guide the development of marketing material and salespeople in their management of potential residents. Two franchises to the Report remain available at $10,350. Contact Chris Baynes at chrisb@villages.com.au or Mark McCrindle at mm@mccrindle.com.au.
Community Living
Exclusive: Aveo to sell off its retirement villages in South Australia and Tasmania
Tony Randello, CEO of the nation’s leading retirement village provider, said the impending sale of its 16 retirement villages in South Australia and Tasmania “aligns with Aveo’s regular strategic review of opportunities across its portfolio”. The...
