Many people at the conference were asked but few were acknowledging that sales continue to be hit by the ongoing negative media.
Most sagely nodded at figures of 10%, 20% up to 30% down – still. This is from regional and metro operators, large and small.
People on waiting lists are holding firm but proving less inclined to act.
Existing residents are proving less likely to recommend their village to friends.
Children are far more prevalent in the early enquiry stage and on-site visits.
While numbers are down, those making site visits are more engaged (committed) towards doing something.
There was discussion and concern around the importance of the psychology of Christmas/early January family discussions leading into late January and February enquiries, setting up the second half of the year sales.
Witness the significant radio advertising taking place by some of the majors.
‘Customer’ searches for a village peak each year on our website villages.com.au for the 10 days 15 to 25 January.