A lesson in how to create great word-of-mouth for your brand – discounted beer

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Proving again that Australia can deliver world-class creative, this ad for Sydney Beer was selected as the Best Press Ad from around the world in New York last week.

You download the Sydney Beer temperature app which is linked real-time to the daily Sydney temperature. As it rises so does the percentage discount you can get when you next buy a Sydney Beer. Click when you think the temperature is highest to lock that discount in, up to 49° or 49%.

Check the video HERE.

The discount is only available at five Sydney (trendy) venues. But it will have people talking – and linking Sydney Beer to hot days.

What can we do similar in retirement village are aged care sector that is as engaging?

The ad agency was BD. Check them out HERE.

Interestingly there was a second press ad picked in New York – this one for 350 Australia. Agency: M&C Saatchi..


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The Weekly SOURCE is the leading media for retirement living and aged care businesses, delivering sector-specific news through four mastheads. Operating as part of The DCM Group, The Weekly SOURCE also provides a directory of proven sector specialists and an insights exchange.