The aged care provider – which has 13 homes across Victoria, NSW and Tasmania – has drafted in the services of Australian tennis star Todd Woodbridge (pictured above) for its new marketing campaign.
“Having recently been through the process of placing a loved-one into care, Todd understands the importance of choosing the right Aged Care home. Welcome aboard Todd,” General Manager Client Services Martin Jones wrote on LinkedIn.
The move comes as Menarock promotes an acquisition offer where residents can book four weeks of respite care and only pay for two.
The campaign serves as a reminder of the challenges facing operators when it comes to filling beds in the post-COVID world.
